Curriculum

Empowering Graduates for
Global Business Success

At BSB, every experience is meticulously designed to transform you into a dynamic business leader, priming you not just for a job, but for a flourishing career. With our holistic, caring, and experiential approach, graduates don’t just walk away with a degree — they step confidently into the global business landscape, equipped with the skills, knowledge, and experience that top employers ardently seek.

Ruslana Bobyr

Bachelor of Science, Digital Marketing

It’s nice that education could be so pleasant. Usually, universities just make you memorize but here it’s comfortable and it’s stress-free. You just enjoy it. You learn what you need to and here everybody helps you. You’re not alone. You always have help. And at the end, you just know you know it.

Overview

Communication studies addresses the ways in which words, images, gestures, and symbols reflect and affect human behavior. At Estuidar University, we explore the many ways that communication can be used — and sometimes abused — to effect change in culture, law, politics, business, and every other realm in which people express themselves.

One day in class, your professor might show a social media post from a politician or celebrity. You and your classmates analyze, critique, and discuss that post from different angles, such as its medium, its message, its meanings both expressed and implied, the credibility of the messenger, and the cultural impact of the message. Then you write your own social-media post in response.

Career Opportunities

Our graduates work and intern in a range of jobs in a broad range of fields — public relations, marketing, advertising, social media, television, radio, magazines, human resources, event planning, education, nonprofits, and technology. We’ve also had graduates start their own businesses and others go on to graduate school in communication, law, public health, strategic communications, and education.

Program Learning Outcomes

Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.

Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.

Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.

Year 1 - Discover

Semester 1 ECTS ID
Unlocking Academic Success 2 ACS 101
Business Communications 6 MKT 100
Mathematical Tools for Enterprise 6 MAT 100
Macroeconomic Systems and Strategies 6 ECO 101
Business in the Digital Age 6 CIS 100
Tour de Suisse 6 SUI 100
Semester 2ECTSID
Work / Life Balance2ACS 102
Art and the Human Condition6ART 100
Decoding Accounting Frameworks6FIN 100
Microeconomic Choices and Consequences6ECO 102
The Science of Management6MGT 100
Thoughtscapes: Philosophy, Ethics & Inquiry6PHI 160

Year 2 - Engage

Semester 3ECTSID
Job Search and Networking2ACS 201
Psychology: Exploring Thought and Behavior6PSY 200
Advanced Statistical Tools for Enterprise6MAT 200
Foundations of Effective Marketing6MKT 200
Agile Project Management: SANTA6MGT 230
Navigating Global Trade: A View From the Danube6ECO 360
Semester 4ECTSID
Developing Your CV and Interviewing Skills2ACS 202
Obligations and Rights: The Foundation of Business Law6SUI 200
Essentials of Corporate Finance6FIN 200
Management of Information Systems6CIS 200
Leading People and Organizations6MGT 340
Boundless Marketing: From Ancient Markets to Modern Brands6MKT 360

Year 3 - Launch

Semester 5ECTSID
Mentoring and Supervision2ACS 301
Sustainable Entrepreneurial Mindset6MGT 440
Data-Driven Business Analytics6CIS 450
FinTech and Financial Strategy6FIN 450
Internship or Business Case Capstone 16 CAP4X1
Semester 6ECTSID
Career and Transition Planning2ACS 102
Business Strategy6MGT 499
Advancing Business, Social, and Health Innovations6MGT 450
Digital Communications and Marketing Insights6MKT 450
Internship or Business Case Capstone 26CAP 4X2

Do you have any questions?

Contact us

Centralbahnplatz 12
4051 Basel, Switzerland

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

After you submit your application, an admissions representative will contact you and will help you to complete the process.

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

FORM

Are you ready to take the next step toward your future career?