Curriculum
Empowering Graduates for
Global Business Success
At BSB, every experience is meticulously designed to transform you into a dynamic business leader, priming you not just for a job, but for a flourishing career. With our holistic, caring, and experiential approach, graduates don’t just walk away with a degree — they step confidently into the global business landscape, equipped with the skills, knowledge, and experience that top employers ardently seek.
- 3 Years Onsite / Online
- 180 ECTS Points
- Intakes: September & January
Ruslana Bobyr
Bachelor of Science, Digital Marketing
It’s nice that education could be so pleasant. Usually, universities just make you memorize but here it’s comfortable and it’s stress-free. You just enjoy it. You learn what you need to and here everybody helps you. You’re not alone. You always have help. And at the end, you just know you know it.
Overview
Communication studies addresses the ways in which words, images, gestures, and symbols reflect and affect human behavior. At Estuidar University, we explore the many ways that communication can be used — and sometimes abused — to effect change in culture, law, politics, business, and every other realm in which people express themselves.
One day in class, your professor might show a social media post from a politician or celebrity. You and your classmates analyze, critique, and discuss that post from different angles, such as its medium, its message, its meanings both expressed and implied, the credibility of the messenger, and the cultural impact of the message. Then you write your own social-media post in response.
Career Opportunities
Our graduates work and intern in a range of jobs in a broad range of fields — public relations, marketing, advertising, social media, television, radio, magazines, human resources, event planning, education, nonprofits, and technology. We’ve also had graduates start their own businesses and others go on to graduate school in communication, law, public health, strategic communications, and education.
Program Learning Outcomes
Demonstrate an understanding of how communication shapes patterns of social interaction, the expression of cultural values and norms, political practices and relations of power, and our positions as local and global citizens.
Be able to use a variety of methodological tools to analyze interpersonal, intercultural, and rhetorical discourse that structures everyday interactions in both our public and private lives.
Demonstrate an understanding of the possibilities, problems, and history of discourse and deliberation in democracy and will be prepared to use their knowledge to work for a just and more humane world.
Year 1 - Discover
Semester 1 | ECTS | ID |
---|---|---|
Unlocking Academic Success | 2 | ACS 101 |
Business Communications | 6 | MKT 100 |
Mathematical Tools for Enterprise | 6 | MAT 100 |
Macroeconomic Systems and Strategies | 6 | ECO 101 |
Business in the Digital Age | 6 | CIS 100 |
Tour de Suisse | 6 | SUI 100 |
Semester 2 | ECTS | ID |
---|---|---|
Work / Life Balance | 2 | ACS 102 |
Art and the Human Condition | 6 | ART 100 |
Decoding Accounting Frameworks | 6 | FIN 100 |
Microeconomic Choices and Consequences | 6 | ECO 102 |
The Science of Management | 6 | MGT 100 |
Thoughtscapes: Philosophy, Ethics & Inquiry | 6 | PHI 160 |
Year 2 - Engage
Semester 3 | ECTS | ID |
---|---|---|
Job Search and Networking | 2 | ACS 201 |
Psychology: Exploring Thought and Behavior | 6 | PSY 200 |
Advanced Statistical Tools for Enterprise | 6 | MAT 200 |
Foundations of Effective Marketing | 6 | MKT 200 |
Agile Project Management: SANTA | 6 | MGT 230 |
Navigating Global Trade: A View From the Danube | 6 | ECO 360 |
Semester 4 | ECTS | ID |
---|---|---|
Developing Your CV and Interviewing Skills | 2 | ACS 202 |
Obligations and Rights: The Foundation of Business Law | 6 | SUI 200 |
Essentials of Corporate Finance | 6 | FIN 200 |
Management of Information Systems | 6 | CIS 200 |
Leading People and Organizations | 6 | MGT 340 |
Boundless Marketing: From Ancient Markets to Modern Brands | 6 | MKT 360 |
Year 3 - Launch
Semester 5 | ECTS | ID |
---|---|---|
Mentoring and Supervision | 2 | ACS 301 |
Sustainable Entrepreneurial Mindset | 6 | MGT 440 |
Data-Driven Business Analytics | 6 | CIS 450 |
FinTech and Financial Strategy | 6 | FIN 450 |
Internship or Business Case Capstone 1 | 6 | CAP4X1 |
Semester 6 | ECTS | ID |
---|---|---|
Career and Transition Planning | 2 | ACS 102 |
Business Strategy | 6 | MGT 499 |
Advancing Business, Social, and Health Innovations | 6 | MGT 450 |
Digital Communications and Marketing Insights | 6 | MKT 450 |
Internship or Business Case Capstone 2 | 6 | CAP 4X2 |
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.